There is no doubt in my mind that Brad will come out stronger because of this. He not only came out and told the truth to the tour, he told the truth to himself.
“RIBCOR is essentially an internal structure designed to strengthen the body allowing the face slots to direct energy back to the ball more efficiently.”
The M3 has been upgraded in several ways over the M1 hybrid that it replaces.
“What REALLY gets me excited is the addition of a tour model M4.”
This is an important release for the company as it is it’s first full release under the new ownership structure and as it fights to take back market share Callaway has gained.
Callaway is being very tight lipped about these, and from what early testers have reported back to me, they might have the “must have” fairway metal of the upcoming season.