This year, Titleist will be releasing an all new ball called the Tour Soft. As you can guess, the ball will be on the less firm part of the scale and is a direct response to the market success the Callaway Chrome Soft and Bridgestone Tour B RXS have had in the market.
It’s not surprising that Titleist has come out with a softer feeling ball, but what has been questioned is why it took them so long. Quick answer: softer tour level balls are here to stay. Either jump in now or be so far behind technology wise it will be impossible to catch up with the competition.
The Tour Soft will fill a void in for the brand up and help round out the players line. The new Titleist line can be compared to the BMW lineup. 7 series=ProV1, 5 Series=AVX, 3 Series=NXT Tour. The Tour Soft is poised to take the 4 series spot in the line up.
The Tour Soft challenged the Titleist R&D engineers in several ways. They just couldn’t make a ball that was soft, it also had to perform as good, if not better then the competition. Titleist claims that this new ball is not only as soft as TaylorMade’s TP5 series, but longer as well. The core of the ball is the largest Titleist has ever put in a production golf ball, and is encased by a 4CE Grafted cover. This cover is actually compromised of four different materials and has a 342 dimple pattern. The dimple pattern was designed specifically for the Tour Soft to work in tandem with the very thin cover.
Titleist is also producing the ball in a white cover and due to anticipated demand, high-optic yellow. Price is set at $35USD/doz. and is currently on sale.